top of page

Targeting? What's That? The 2nd Reason Marketing Fails


Ladies and gentlemen, let me introduce you to the villain of the story: Marketing Madness. This cunning character has a favorite trick up his sleeve - poor targeting. That's right, he lulls you into believing that having no niche is no problem at all! But that couldn't be further from the truth.


Marketing Madness would have you believe that casting a wide net and targeting everyone is the best way to go. After all, the more people you reach, the more potential sales, right? Wrong! Wrong! Wrong! Without a specific target audience, you're not only spending a lot of money and wasting valuable resources, but you're also missing out on potential sales.


Think about it - unless you're Apple or Nike you don't have the budget to sell to everyone, And here's a secret, even Apple and Nike have a specific target market. People want to feel understood and catered to. They want to know that the product or service they're buying was specifically designed with them in mind. If you can't deliver that, you can say goodbye to potential sales.



Marketing Madness may try to scare you into believing you're going to miss out on a sale by scaling back on your audience. Let's be real - he doesn't care about your business, or building long-lasting relationships with customers, or creating a loyal fan base. All he wants is chaos and confusion.


Don't fall prey to Marketing Madness's tricks. Instead, take the time to identify your niche. Who is your ideal client? What are their needs and wants and dreams? What problems do they face? How exactly can your services solve that problem? Once you have a clear understanding of your niche, you can create targeted, cost-effective, marketing campaigns that speak directly to them.


By focusing on your target audience, you'll not only save valuable resources, but you'll also increase your chances of making sales. Your customers will feel understood and catered to, which will lead to brand loyalty, referrals, and repeat business.


Don't let Marketing Madness convince you to throw more spaghetti on the wall. That will just make a mess of your marketing.


So, there you have it, folks. The importance of targeting.. Don't let Marketing Madness beat you at the marketing game. Identify your target audience and create targeted marketing campaigns that speak directly to them. Trust me, it's worth the effort. Happy marketing!


Need a guide for this treacherous journey to avoid the pitfalls and beat the villain? Call 228-314-4995 and meet your Marketing Magician!

HappyEdgeConsulting@gmail.com

2 views0 comments

Комментарии


bottom of page